Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

by Robin Landa

Book Overview

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.

Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations,...

• Format: Paperback
• Language: English
• ISBN: 1032137797
• ISBN13: 9781032137797
• Release Date: June 2022
• Publisher: Routledge
• Length: 194 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 5.9" x 8.9"