Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as... This description may be from another edition of this product.
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AN OUTSTANDING BOOK IN EVERY RESPECT.
Published by Thriftbooks.com User , 19 years ago
This book presents a stakeholder perspective for understanding the big picture of corporate social responsibility (CSR). These stakeholders are grouped as follows: organizational (employees, managers, stockholders, unions); economic (e.g., customers, creditors); and societal (e.g., communities, government and regulators, the environment). The book examines the scope of CSR, and views it through the lens of the needs and values of stakeholders. It puts forth the arguments against CSR. CSR is examined in a strategic context, placing the subject in sharp focus from a business perspective. The authors examine a long list of issues that define CSR in practice, each associated with a specific stakeholder group, using a real-life case study with supporting sources. Vivid examples of CSR strategies in action are provided. The book is a treasure trove of information and insights. It is comprehensive, and extremely well organized-an outstanding book in every respect. For anyone interested corporate social responsibility, this book is must-reading.
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