Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands

by Ross Brinkert, Lisa V Chewning, Lisa V. Chewning

Book Overview

Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers.

The text...

• Format: Paperback
• Language: English
• ISBN: 1516532732
• ISBN13: 9781516532735
• Release Date: March 2020
• Publisher: Cognella Academic Publishing
• Length: 280 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.6" x 7.0" x 10.0"