Strategic Copywriting: How to Create Effective Advertising

by Edd Applegate and Edd Applegate

Book Overview

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 074253068X
• ISBN13: 9780742530683
• Release Date: September 2004
• Publisher: Rowman & Littlefield Publishers
• Length: 256 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.5" x 7.3" x 9.1"

Customer Reviews

In-Depth focus on advertising

If advertisements are a major focus of your work, this book provides a good introduction to the writing challenges in different advertising media. All copywriters will benefit from reading the chapters on research, developing a creative strategy, and writing headlines & slogans.