Strategic Communications: Planning for Public Relations and Marketing

By Joseph Ogden, Laurie J. Wilson, Joseph D. Ogden, et al.

Book Overview

The basic principles of researched-based strategic planning remain unchanged This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 146529774X
• ISBN13: 9781465297747
• Release Date: July 2016
• Publisher: Kendall Hunt Publishing
• Length: 303 Pages
• Weight: 1.75 lbs.
• Dimensions: 9.8" x 0.8" x 8.0"