Strategic Communications Planning: For Effective Public Relations and Marketing

by Joseph Ogden, Laurie J. Wilson, Joseph D. Ogden, et al.

Book Overview

The basic principles of researched-based strategic planning remain unchanged This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0757548873
• ISBN13: 9780757548871
• Release Date: March 2008
• Publisher: Kendall Hunt Pub Co
• Length: 266 Pages
• Weight: 1.55 lbs.
• Dimensions: 9.8" x 0.5" x 8.0"