Strategic Communications Management

by Laura Mazur and Jon White

The complexities of a changing global business environment make it crucial that companies not only operate responsibly but are seen to do so. Companies must place more importance on building a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0201593769
• ISBN13: 9780201593761
• Release Date: January 1994
• Publisher: Addison Wesley Longman
• Length: 277 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.5" x 9.5"

Customer Reviews

A Must Read Title for Communications Professionals

Great reading for PR, Advertising, Marketing professionals and Strategic Planners. One of the important titles to know and understand what is going on regarding Public Relations and Marketing Communications on a global platform. Demonstrates how to create powerful projects and how to make them work.