Strategic Communication: The Art of Making Your Ideas Their Ideas

by Burton Kaplan

Book Overview

In this book, the author, a speechwriter for top corporate executives, divulges his communications strategy and demonstrates how to use communications to help guarantee the response you want. The... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0887304133
• ISBN13: 9780887304132
• Release Date: January 1991
• Publisher: HarperCollins Publishers
• Length: 211 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.1" x 6.5" x 9.4"