Strategic Communication: Principles and Practice

by James Mahoney

Strategic Communication: Principles and Practice deals with the principles behind strategic communication planning and the professional practice involved in researching, writing and implementing a communication strategy. The framework followed here can be used for planning specific strategies for a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal...

• Format: Paperback
• Language: English
• ISBN: 0195576896
• ISBN13: 9780195576894
• Release Date: January 2013
• Publisher: Oxford University Press, USA
• Length: 260 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 6.7" x 9.5"