Strat Communication in Business & Prof

by Lynda Dee Dixon, Dan O'Hair, Gustav W. Friedrich

Book Overview

Designed for introductory business and organizational communication classes, this text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. Basic communication contexts--interpersonal, group, and public speaking--are applied to the business setting.The Fifth Edition addresses current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.Real-World Applications: Practicing Business Communication boxes examine communication practies in a wide range of businesses.Strategic Skills give students tools they will need as they transition from the classroom to a business setting.Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.

• Format: Paperback
• Language: English
• ISBN: 0618432493
• ISBN13: 9780618432493
• Release Date: January 2006
• Publisher: Houghton Mifflin
• Length: 462 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.7" x 8.0" x 9.9"

Customer Reviews

great book

I found this book very helpful for my college class. This book is well written and easy to follow along. Reading this book was interesting for me and I could relate to a lot of the information stated in this book. This book contains current examples of communication problems in everyday life. I would recommend this book for anyone who is taking a communications class or is leading or managing a company. This book will help with communication skills at any company.

Strategic Communication in Business and the Professions

Good college text book, easy read and well written. The practicing business communication section in every chapter was quite helpful to the learning process, it used real world examples of companies we are all familiar with to demonstrate the key concepts of each chapter. I particularly liked the chapters regarding the interview process and preparing resume and cover letters. The book successfully covers a wide variety of business related communication topics. The one deficiency I found with the overall product was the lack of online content; which usually include study tools and practice quizzes. It is not enough of an issue to detract from quality of the written text.

Strategic Communication in Business and the Professions

This textbook is very up to date and features an impressive range of contemporary communication issues from real organizations. It is well written and very readable. Each chapter features a relevant, real-world application in the Practicing Business Communication boxes. Chapter summaries are easy to understand and reinforce important issues emphasized within the chapter. This book is a great resource for anyone entering the professional world in the near future.

organized

The contents of each chapter is very well organized. It helps tremendously for taking notes and making outlines of the chapters. Everything is explained thoroughly with plenty of examples.

excellent book

great reference, shows you how to do a varitey of things like write a cover letter, interview, resumes, you name it! i needed this book for a class and continue to use it to this day!