Strategic Communication: Campaign Planning

by James Mahoney

Book Overview

Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.

This thoroughly revised third edition includes:

New international...

• Format: Paperback
• Language: English
• ISBN: 1032329734
• ISBN13: 9781032329734
• Release Date: June 2023
• Publisher: Routledge
• Length: 278 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"