Strategic Communication at Work: The Impact Paradigm

by Diane Lennard

Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication-one-on-one, small group, and large group-to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility.

Lennard presents the IMPACT Paradigm-Intending, Messaging, Presence, Attending, Connecting,...

• Format: Paperback
• Language: English
• ISBN: 1138714623
• ISBN13: 9781138714625
• Release Date: March 2018
• Publisher: Routledge
• Length: 188 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.4" x 5.1" x 7.8"