Strategic Communication at Work: The Impact Paradigm

by Diane Lennard

Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication--one-on-one, small group, and large group--to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility.

Lennard presents the IMPACT Paradigm--Intending, Messaging, Presence, Attending, Connecting, and...

• Format: Hardcover
• Language: English
• ISBN: 1138714593
• ISBN13: 9781138714595
• Release Date: March 2018
• Publisher: Routledge
• Length: 188 Pages