Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business

by James Mahoney

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.
Research undertaken during the 2022 election period analyses campaign issues, whether communication tools...

• Format: Paperback
• Language: English
• ISBN: 1032459603
• ISBN13: 9781032459608
• Release Date: January 1
• Publisher: Routledge
• Length: 168 Pages
• Weight: 1.00 lbs.
• Dimensions: 6.1" x 9.2"