Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business

by James Mahoney

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

• Format: Hardcover
• Language: English
• ISBN: 103245959X
• ISBN13: 9781032459592
• Release Date: October 2023
• Publisher: Routledge
• Length: 168 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"