Strategic Communication and AI: Public Relations with Intelligent User Interfaces

by Simon Moore and Roland Hbscher

Book Overview

This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

IUIs are where users and technology meet - via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop...

• Format: Paperback
• Language: English
• ISBN: 0367628961
• ISBN13: 9780367628963
• Release Date: September 2023
• Publisher: Routledge
• Length: 102 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"