Strategic Brand Management

by Simon Pervan, Larry Percy, Richard Rosenbaum-Elliott

Book Overview

Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. The second edition offers updated coverage of cutting-edge...

• Format: Paperback
• Language: English
• ISBN: 019956521X
• ISBN13: 9780199565214
• Release Date: May 2011
• Publisher: Oxford University Press, USA
• Length: 320 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.6" x 9.7" x 7.4"