Strategic Brand Management: A European Perspective

by Kevin Lane Keller, Tony Apéria, Mats Georgson

Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273706322
• ISBN13: 9780273706328
• Release Date: January 2008
• Publisher: FT Press
• Length: 829 Pages