Strategic Benchmarking

by Gregory H. Watson

Book Overview

Describes the best methods to use inter-business cooperation to improve strategic planning and thereby increase competitiveness. All types of benchmarking are examined including process, strategic and global. Features actual case studies of benchmarking applications from Hewlett Packard, Ford, General Motors and Xerox.

• Format: Hardcover
• Language: English
• ISBN: 0471586005
• ISBN13: 9780471586005
• Release Date: March 1993
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"