Strategic and Innovative Pricing: Price Models for a Digital Economy

by Einar Iveroth, Alf Westelius, Nils-Goran Olve, et al.

This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning.

Strategic and Innovative Pricing:...

• Format: Hardcover
• Language: English
• ISBN: 0367148706
• ISBN13: 9780367148706
• Release Date: June 2020
• Publisher: Routledge
• Length: 182 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"