Strategic Analysis: A Creative and Cultural Industries Perspective

by Jonathan Gander

Though their primary concern, organizations in the creative industries don't only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition.

In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied...

• Format: Hardcover
• Language: English
• ISBN: 1138185264
• ISBN13: 9781138185265
• Release Date: February 2017
• Publisher: Routledge
• Length: 168 Pages