Strategic Alliances: Formation, Implementation, and Evolution

by Johan Roos, Peter Lorange, Dirk Roos

Book Overview

Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop: An analysis of over 30 alliances in the US, Japan and Europe. A blueprint for successfully forming and implementing an alliance. Practical case histories...

• Format: Paperback
• Language: English
• ISBN: 1557864977
• ISBN13: 9781557864970
• Release Date: December 1993
• Publisher: Wiley
• Length: 304 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.0" x 9.2"