Strategic Alliances

by Michael Y. Yoshino and U. Srinivasa Rangan

In the highly competitive global arena, companies that do not forge strategic international partnerships will be left behind. Today, the old joint venture has given way to a new, more entrepreneurial globalization process. Drawing from the examples of successful alliances like Ford/Mazda, Toshiba/Motorola, and Whirlpool/Philips, the authors offer a road map for managing these entrepreneurial relationships and argue that the greatest challenge for...

• Format: Hardcover
• Language: English
• ISBN: 0875845843
• ISBN13: 9780875845845
• Release Date: April 1995
• Publisher: Harvard Business Review Press
• Length: 272 Pages
• Weight: 3.05 lbs.
• Dimensions: 1.2" x 6.6" x 9.7"

Customer Reviews

Great insigh! The role of executives in alliance management

There are so many literatures about strategic alliance for practitioner and academics. But few book are really useful for us. My message is just BUY IT. This is nothing but Great! You know what? This research was completed in 1995 and 5year has passed ...then still shining and definitely the mile stone of strategic alliance and cooperative strategy field, I believe. They begin with defining the notion of new types of alliances form 90s and make it clear how drastically the competitive situation changed and what the source of competitive advantage is. That's the entrepreneurial role of top managemant and alliance manager. Competitive advantage of alliancing corporation doesn't come from poor analysis of resources, invisible assets or core competence. The point is relationship between partners. And the greatest point of this book is not only pointing out the importance of "relationship management" of alliance but also ...wow that's enough.. Just BUY IT!

Please read this book if you're serious about joint ventures

This is the best book I know of for understanding how to create and manage a successful strategic alliance. There is so much redundant business literature out there on this subject that it is such a relief to finally have one good source. The great thing about this book was that it forced me to think about how competitive strategy and analysis should be the driver of any well conceived strategic alliance. I cannot think of another book that has so skillfully integrated these two highly related disciplines in such a practical way. If anyone knows of anyother books or articles that these authors have written on this subject can you please let me know via email?