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Paperback Strategic Advertising Management Book

ISBN: 0198703651

ISBN13: 9780198703655

Strategic Advertising Management

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Format: Paperback

Condition: Good

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Book Overview

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung,...

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