Strategic Advertising Management

by Richard Rosenbaum-Elliott, Larry Percy, Richard Elliott

Book Overview

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung,...

• Format: Paperback
• Language: English
• ISBN: 0198703651
• ISBN13: 9780198703655
• Release Date: June 2016
• Publisher: Oxford University Press, USA
• Length: 416 Pages
• Weight: 1.90 lbs.