Strategic Advertising Campaigns

by Don E. Schultz

Book Overview

Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns. Offers new approaches to success for an era in which traditional approaches... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844230154
• ISBN13: 9780844230153
• Release Date: January 1998
• Publisher: NTC/Contemporary Publishing Company
• Length: 370 Pages
• Weight: 2.25 lbs.
• Dimensions: 1.3" x 7.6" x 9.5"