Storytizing

by Bob Pearson

Book Overview

Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Pearson shows how firms can identify the customers and trends that shape their brand's story.

• Format: Hardcover
• Language: English
• ISBN: 0692598146
• ISBN13: 9780692598146
• Release Date: December 2018
• Publisher: 1845 Publishing
• Length: 202 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 6.0" x 9.1"