Storytelling-Case Archetype Decoding and Assignment Manual (Scadam)

by Arch G. Woodside

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life...

• Format: Hardcover
• Language: English
• ISBN: 1785602179
• ISBN13: 9781785602177
• Release Date: January 2016
• Publisher: Emerald Group Publishing
• Length: 392 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.3" x 6.1" x 9.1"