Storynomics: Story-Driven Marketing in the Post-Advertising World

by Robert McKee, Thomas Gerace, Tom Gerace, et al.

Book Overview

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which...

• Format: Hardcover
• Language: English
• ISBN: 1538727935
• ISBN13: 9781538727935
• Release Date: March 2018
• Publisher: Twelve
• Length: 272 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.9" x 6.3" x 9.1"