Storybranding: Creating Stand-Out Brands Through the Power of Story

by Jim Signorelli

Book Overview

Why would a 30-year advertising verteran claim that most advertising is a waste of money?

Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue to get in their own way with an over-reliance on editorialized benefits. "Today, that's a death-wish," says Signorelli...

• Format: Hardcover
• Language: English
• ISBN: 1608321452
• ISBN13: 9781608321452
• Release Date: January 2012
• Publisher: Greenleaf Book Group Press
• Length: 220 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"