Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

by Lisa Cron

Book Overview

A step-by-step guide to using the brain's hardwired need for story to achieve any goal, whether it's successfully pitching a product, saving the planet, or convincing your kids not to text and drive, from the author of Wired for Story.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying...

• Format: Paperback
• Language: English
• ISBN: 1984857681
• ISBN13: 9781984857682
• Release Date: March 2021
• Publisher: Ten Speed Press
• Length: 272 Pages
• Weight: 0.65 lbs.
• Dimensions: 1.0" x 5.6" x 8.3"