Creating a Brand Story: Use Psychology to Deliver a Customer-Centred Narrative

by Pat Jordan

Brand stories are increasingly important tools in marketing, helping brands to better connect to their customers. In order to create really effective brand stories however, you need to understand and be able to speak to your customers' inner desires.

This book is a practical guide for mid-career branding and communication professionals on how to make your customers the focus of your brand stories. Move away from telling them about...

• Format: Hardcover
• Language: English
• ISBN: 1398618845
• ISBN13: 9781398618848
• Release Date: June 2025
• Publisher: Kogan Page
• Length: 232 Pages