Statistical Modeling for Management

by Graeme D. Hutcheson and Luiz Moutinho

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student...

• Format: Hardcover
• Language: English
• ISBN: 0761970118
• ISBN13: 9780761970118
• Release Date: February 2008
• Publisher: Sage Publications Ltd
• Length: 256 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.6" x 6.7" x 9.6"