Statistical Methods in Customer Relationship Management

by Viba Kumar and J. Andrew Petersen

Book Overview

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1119993202
• ISBN13: 9781119993209
• Release Date: September 2012
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.0" x 9.3"