Startupland: Madness, Brilliance and PR Misadventures

By Polly Traylor and Kevin Wolf

Startupland: Madness, Brilliance and PR Misadventures delves into the startup traits that kill the best PR and marketing strategies-inertia, ego, a pressure-cooker culture, and a lack of trust, among others. This is also a book about conflict, between reporters and PR people, between startups and the outsiders they hire. It's about why storytelling is so important for startups; a "killer app" is not enough. Tech startups need ink to get mindshare, develop their brand and attract investors and customers in a crowded market. If you never understood PR or think it's a waste of time, read this book to see why startups can do well to invest more time into developing this important business practice.

• Format: Paperback
• Language: English
• ISBN: 1544074891
• ISBN13: 9781544074894
• Release Date: April 2017
• Publisher: Createspace Independent Publishing Platform
• Length: 122 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.3" x 5.0" x 8.0"