- Inspirational stories from the most creative new businesses in the world's startup capital. Over 200,000 startups launch in London every year. These are the stories from 30 of the most creative of them. From King's Cross to New Cross, from digital apps to distilleries, these small businesses have big ambitions to change the way we eat, shop, play and view the world. With beautiful photography by Rick Pushinsky and compelling stories by writer and...