"If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready's new book, Startup. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds." -Bob Beaudine, author of The Power of WHO Startup: An Insider's Guide to Launching and Running a Business is for people who are excellent at something-product or web development,...