Starting with the Shopper: Research Insights for Winning at Retail

by Scott Young

Author Scott Young shares insights, case studies and "lessons learned" from thousands of studies conducted by Perception Research Services, a global leader in packaging and shopper marketing research. Gather many actionable insights on key shopper marketing challenges, including: '?? '??Breaking through'? within cluttered stores and shelves '?? Making complex brands easily shop-able '?? Connecting with shoppers on an emotional level '?? Optimizing...

• Format: Paperback
• Language: English
• ISBN: 1941688233
• ISBN13: 9781941688236
• Release Date: December 2014
• Publisher: Paramount Market Publishing, Inc.
• Length: 136 Pages
• Weight: 0.60 lbs.
• Dimensions: 8.8" x 0.3" x 6.8"
• Age Range: 18 years and up