Starting on a Shoestring: Building a Business Without a Bankroll

by Arnold S. Goldstein

Book Overview

This bestselling guide has shown thousands how to start a business with little or no money down If you've dreamed of starting your own business, but felt discouraged by a lack of start-up money, Starting on a Shoestring is exactly the book you need. Now in a new edition that reflects the business climate of the '90s, this authoritative, straight-talking book gives you the real-world business advice you need to start, grow, and survive. It takes you...

• Format: Paperback
• Language: English
• ISBN: 0471134155
• ISBN13: 9780471134152
• Release Date: October 1995
• Publisher: Wiley
• Length: 306 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

The confidence to move ahead

My husband and I been cultivating a business idea over the past 2 years, and have read numerous books on how to start your own business. We feel pretty ready to take the plunge, but always fall down on the $200K investment required. Can we justify risking our life savings for this one chance at success??? This book is phenomenal and the only book I've read which gets us over this hurdle. It has shown us that the reason we falter is that the risk vs reward is too high, and that the only way to get past it is to reduce our risk by reducing our investment. It shows you exactly why you shouldn't put all your money into a business venture, even if you have the money to spend. And it covers the basics of how to get the remaining investment and from whom. Excellent, excellent advice which I'll highly recommend to anyone considering starting their own business.

Starting with Wads of Money is Bad...

Starting a business with a lot of money is a bad idea and this book makes that case better than any other. Using your cash instead of your brains will get you in more trouble than you need. I teach Entrepreneurship at the University of Southern Mississippi and have found this book to be outstanding. It is not an academic textbook but more of a nuts-and-bolts primer to actually getting a business off the ground while conserving your cash. Making use of Other People's Money is the essence of intelligent business finance. People do not start businesses intending to fail and yet most businesses do fail and the number one reason is that they run out of cash. "Cash is King" and the longer you can make yours last the more likely you are to build a successful business. This book gives practical examples of how to do that as well as cautionary tales of believing that your business cannot fail. I cannot stress the importance of reading this book prior to building your business plan or embarking on a business venture.

Unique, comprehensive, motivational gem

"Starting on a Shoestring" is an entirely non-bs, straight-to-the-point primer on all the possibilities available to the entrepreneurial dreamer, many of which he or she would not even have imagined possible. In short, there's a lifetime's worth of knowledge and wisdom in here. You don't need to learn the hard way though;read this book, expand your horizons,and gain a new outlook on the world of business.There is no such thing as a how-to guide for business sucess, but this book is as close as you'll likely get to it.

An Indispensible Practical Gem!

This book was far beyond my expectation. It is not simply just a book on giving advice of how to start small, it is a book that teaches you all facets of how to build a business from the ground up! Not only that, it does so systematically, pointing out the advantages and disadvantages in a straight forward manner. No sound bytes, no big words, and no hype. This book is like having a no-nonsense advisor by your side every step of the way. Please browse through the table of contents. There aren't a lot of books that tell a beginner what to look out for if you are looking for a partner or what to look out for when you are paying your creditors, to name only a couple. For a budding entrepreneur who wants sound and practical advice, this book is a must read.

Finally, an author that takes a stand!

Unlike the reader from Alaska I was happy to finally find a small business book that took a stand and gave specific advice (i.e., incorporate! don't buy new fixtures! etc.) rather than just information on all the different ways one can do something.In addition to having much practical advice about how to start a business with limited funds, Starting on a Shoestring's matter-of-fact tone and plentitude of rags-to-riches examples make this a great motivational book as well.