Start with Who: How Small to Medium Businesses Can Win Big with Trust and a Story

by W. Craig Reed

Book Overview

Start with Who represents the next generation beyond Simon Sinek's Start with Why and Gartner's The Challenger Sale--written by Matthew Dixon and Brent Adamson--and includes groundbreaking science, concepts, and templates that can help drive rapid success for sales, marketing, and recruitment within small to medium businesses.

Ken Blanchard, co-author of The New One Minute Manager, says Start with Who...

• Format: Paperback
• Language: English
• ISBN: B0C8G5MHBB
• ISBN13: 9798888450567
• Release Date: January 2024
• Publisher: Post Hill Press
• Length: 256 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.4" x 6.1" x 9.0"