Stars, Fans, and Consumption in the 1950s: Reading Photoplay

by Sumiko Higashi

Book Overview

As the leading fan magazine in the postwar era, Photoplay constructed female stars as social types who embodied a romantic and leisured California lifestyle. Addressing working- and lower-middle-class readers who were prospering in the first mass consumption society, the magazine published not only publicity stories but also beauty secrets, fashion layouts, interior design tips, recipes, advice columns, and vacation guides. Postwar femininity...

• Format: Paperback
• Language: English
• ISBN: 1349492841
• ISBN13: 9781349492848
• Release Date: December 2014
• Publisher: Palgrave MacMillan
• Length: 298 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"