At the heart of one of the most successful transmedia franchises of all time, Star Trek , lies an initially unsuccessful 1960s television production, Star Trek: The Original Series . In Star Trek and American Television , Pearson and Messenger Davies, take their cue from the words of the program's first captain, William Shatner, in an interview with the authors: "It's a television show." In focusing on Star Trek as a television show, the authors argue...