Standardization in International Marketing strategy: doomed to failure or successful strategy?

by Christina Liessem

Essay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 80, Queen Mary University of London (Business School), course: International Marketing, language: English, abstract: The debate around standardization versus adaptation in international marketing consists since nearly half a decade now. The first articles regarding the question whether firms should adapt their strategy and marketing program...

• Format: Paperback
• Language: English
• ISBN: 3656852405
• ISBN13: 9783656852407
• Release Date: January 2015
• Publisher: Grin Verlag
• Length: 28 Pages
• Weight: 0.11 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"