Standardisation vs. Adaptation - International Marketing in Service Firms

by Christian Wolf

Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8 von 10 P, J nk ping International Business School (-), course: International Marketing, language: English, abstract: 1 Introduction Within the course International Marketing, the third project deals with academic research in international marketing and internationalisation. We have chosen to focus on the inter-national dimension of...

• Format: Paperback
• Language: English
• ISBN: 3640958152
• ISBN13: 9783640958153
• Release Date: July 2011
• Publisher: Grin Verlag
• Length: 20 Pages
• Weight: 0.09 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"