Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness

by Stacey Danheiser, Paul Johnston, Simon Kelly, et al.

Book Overview

How do we get customers to choose us over our competitors?In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition.

Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a sea...

• Format: Paperback
• Language: English
• ISBN: 1789664829
• ISBN13: 9781789664829
• Release Date: December 2020
• Publisher: Kogan Page
• Length: 264 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"