Stakeholder Marketing

by Phil Harris and Patricia L Rees

Book Overview

The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marketing...

• Format: Paperback
• Language: English
• ISBN: 0761968482
• ISBN13: 9780761968481
• Release Date: October 2050
• Publisher: Sage Publications Ltd
• Length: 208 Pages