Sports Sponsoring: Requirements and Practical Examples for Successful Partnerships

by Manfred Bruhn and Peter Rohlmann

This book provides basic knowledge and understanding for successful sports sponsorship. The structure of the book is based on the individual phases of analysis, planning, implementation and monitoring of sponsorship concepts. The planning process with its individual phases is presented as an introduction to the classification of sponsorship as an element of sports marketing and the various forms of sports sponsorship. Building on this, the situation...

• Format: Hardcover
• Language: English
• ISBN: 3658441704
• ISBN13: 9783658441708
• Release Date: June 2024
• Publisher: Springer
• Length: 553 Pages
• Weight: 3.06 lbs.
• Dimensions: 1.4" x 9.6" x 7.0"