Sports Marketing

by Sam Fullerton

Book Overview

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071267638
• ISBN13: 9780071267632
• Release Date: September 2010
• Publisher: McGraw-Hill Medical Publishing
• Length: 512 Pages
• Weight: 2.60 lbs.
• Dimensions: 0.9" x 7.8" x 9.8"

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