Sports Marketing

by Donald Roy, Kenneth E. Clow, Michael J. Fetchko, et al.

Book Overview

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132135469
• Release Date: August 2012
• Publisher: Prentice Hall
• Length: 416 Pages
• Weight: 0.15 lbs.
• Dimensions: 10.9" x 1.0" x 8.4"