Sports Marketing

by Sam Fullerton

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

• Format: Loose Leaf
• Language: English
• ISBN: 1948426420
• ISBN13: 9781948426428
• Release Date: June 2023
• Publisher: Sage Publications, Inc
• Length: 624 Pages
• Weight: 3.08 lbs.
• Dimensions: 1.3" x 8.4" x 10.7"