Sports Marketing: A Strategic Perspective

by Matthew D. Shank and Mark R Lyberger

Book Overview

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131440772
• ISBN13: 9780131440777
• Release Date: January 2004
• Publisher: Prentice Hall
• Length: 500 Pages
• Weight: 2.55 lbs.
• Dimensions: 0.9" x 8.1" x 10.2"